Pulse by Equal North Get early access

now building

Life, live.
Seen fairly.

Pulse has two feeds, not one algorithm. Circle is your real friends — one question a day, answered blind, unlocked together. Wide is public, but every post gets the same fair shot — no followers, no ranking, no games.

Every app shows you the same thing.

Whoever's already popular. A few accounts get seen by everyone, and everyone else posts into silence. Apps are built to keep you scrolling, not to help you connect. Your actual friends get buried under strangers, ads, and whatever the algorithm picked for you today.

Pulse flips that. Everyone gets a fair shot to be seen — and there's a whole feed just for your real friends.

Circle. Where your friend group actually lives.

Circle is the one place for your real friends — hangout photos, "who's around this weekend," what you're listening to, all in one spot instead of scattered across five apps.

The one thing that makes it different: every day, your circle gets the same question — like "what's your sky doing right now?" You answer blind, before anyone unlocks together.

  • One shared question, once a day, per circle
  • No one can see any answer — not even you, re-checking — until it unlocks
  • It unlocks for everyone at once: no trickle, no early peek

Revealed together. React to your favorites.

Once your circle's answered, the blind lifts for everyone at the same instant — no one gets to peek early, no one trickles in late. Then it's just your friends' actual answers, sitting there for anyone to react to.

  • Nobody sees anything until the group's threshold is hit
  • Reactions only unlock post-reveal — no early takes
  • Answer enough days in a row and it becomes a streak

Three people, and it's alive.

You need 3 people to turn on the daily question — small enough to feel like an actual conversation, not one more feed to maintain. Before that, everyone can still post updates and share what's up; the question just waits for one more person to join.

Wide. Reach that's capped, not chased.

Post to the Wide and a fixed, random group gets picked to see it — same rules for everyone, whether you've got 5 followers or 5,000. That's your whole round. Once they've all seen it, that's it — nothing grows the audience after that.

No likes to chase. No algorithm picking winners. Just a little meter — 2/5 — filling up.

  • Every post gets the same fixed, random audience
  • Your audience is locked in the moment you post
  • No ranking, no follower-count advantage

Search. Find real people, not strangers.

Look someone up by username, or sync contacts to match people you already know who are already on Pulse — never a public directory to browse every account on the app.

  • Search by username or name
  • Match contacts privately — nothing you don't already have gets shared
  • Friend requests, not one-way follows

Your profile. Your circles, your streak, your posts.

One place for everything that's yours — the circles you're in, every post you've made across both feeds, and a running streak for showing up.

  • A running streak for answering the daily question
  • Every post you've made, in one place
  • Your status, visible to your circles

One thing breathes. Everything else holds still.

This little ring is the only thing that ever moves in Pulse. It shows up on anything happening live right now — a prompt about to unlock, a round still filling up. If it's not live, it doesn't move. Calm by default. Coral only when it's real.

Why this, and not another feed.

Popular accounts keep growing. Everyone else gets buried.

Every post gets the same fixed, random reach.

The public feed drowns out your real friends.

Circle is a separate, private space just for them.

Everything feels curated and posed.

Pulses are quick, real, in-the-moment — not polished photos.

Feeds are built to keep you scrolling.

Reach has a hard ceiling. There's nothing to chase.

Likes and followers turn into status anxiety.

No follower-based ranking. Circle stays just for fun.

What's coming next.

Pulse ships small and real on purpose. Here's what's on the way.

  • soon

    Live pulses. Share your location, what song's playing, a photo from tonight, a playlist, a mood, or a countdown — anytime, not just for the daily question.

  • soon

    Season scores. Vote on funniest, most honest, best effort each week, and watch a season score build over time — just for fun.

  • soon

    Bonus rounds. If a post gets real, genuine engagement, it earns one extra round of reach. Earned, never bought.

  • soon

    More than text. Quick games, live polls, and short "Moments" — little audio or video clips, not just words.

  • soon

    Share to Stories. Export a Wide post to Instagram or Snapchat with a Pulse watermark.

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Free to start. No pay-for-reach — ever.